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ICAEW Strategy Direction 2030

Shaping our Future

Full report

Download our refreshed strategy, Direction 2030.

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Strategic Initiatives

Download our Strategic Initiatives.

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Enablers

Download the five key enablers that underpin the delivery of our Strategic Initiatives.

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Alan Vallance

CEO's introduction

"Acknowledging ICAEW’s numerous past achievements it is time to re-energise the Institute as we move towards our 150th anniversary in 2030 and beyond. We will do this by reinforcing our position as the pre-eminent global membership body for chartered accountants."

Alan Vallance, CEO, ICAEW
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STRATEGIC ARCHITECTURE

AIM

To enable people everywhere to do business with confidence.

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VISION

To be the pre-eminent global professional body.

GOALS

Maintain Relevance

Stay ahead of industry trends by equipping ICAEW members and member firms with the skills necessary for future success.

Enhance Reputation

Be recognised as trusted advisors and leaders in society, with the profession respected for ethical standards and positive impact.

Increase Resilience

Equip ICAEW members and member firms to navigate uncertainty and thrive in changing environments.

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KEY SUCCESS MEASURES

To evaluate our effectiveness in delivering our Goals and Strategic Initiatives we intend to use some key success measures.

Public Trust Index A rating that measures chartered accountants as credible, authoritative figures in society.
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Member satisfaction A rating that measures the satisfaction levels of our members and member firms in ICAEW as their Institute.
Net Promoter Score A rating that measures confidence in chartered accountants as trusted advisers, reinforcing our influence and reliability.
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Business Trust Index A rating that measures confidence in chartered accountants as trusted advisers to businesses, reinforcing our influence and reliability.
Membership growth A key outcome measure for any professional body.
Malcolm Bacchus

Message from the President

"The world is changing rapidly and ICAEW, as a leader of the global accountancy profession, must continue to evolve to keep pace. Our updated strategy builds on our past achievements but also reflects the many changes that have taken place over the past five years, as well as the challenges and opportunities that lie ahead.  

Crucially, Direction 2030 has been shaped by insights from our members recognising that, while we must lead, their continued involvement is vital to our future and our future is vital to their success.  I thank everybody who has been involved in our strategy review and hope they are as excited by it as we are."

Malcolm Bacchus, ICAEW President

OUR STRATEGY

Strategy House

Strategy House diagram

The pre-eminent global professional body

Pre-eminent global professional body diagram

ICAEW Member Survey results

In the second half of 2024, as part of a comprehensive review of our membership, we invited all ICAEW members to take part in a survey on the perceived value and benefits members derive from their ICAEW membership, as well as member opinions on future priorities for ICAEW. Completed by almost 6,000 members (representing 4% of our contactable membership), this report summarises the analysis and results of that survey.

145th Anniversary of ICAEW

Since the Royal Charter was granted by Queen Victoria in 1880, we have consistently acted in the public interest. From the start we have set rigorous standards in education and ethics, distinguishing chartered accountants as trusted professionals. The value of our contributions to company and bankruptcy law reform, the evolution of tax legislation and development of international accounting standards have all had a lasting impact. 

Throughout two world wars, our members took on critical roles in government, industry and reconstruction. In the post-war years and into the 21st century, our leadership in areas like ethical guidance, audit reform, corporate governance and sustainability, have cemented our role as a force for positive change internationally — championing transparency, accountability and sound financial management.

This legacy is the foundation for our new strategy, extending our influence into a new era where trust, integrity and innovation are more essential than ever.

Follow our timeline to explore the development of the accountancy profession in the UK and the course of events that led to our creation.

We want to hear from you

We know we have an enormously valuable resource in your experience as an ICAEW member. Please get in touch to feedback on the strategy, your membership experience or to get involved with ICAEW’s work in key areas of importance for the membership.

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